What a great way to start academy week. We just got out of a session led by Tom Lopez (Sr. Director at Kraft – Oscar Mayer) and Kelley alum Reed Damon (Sr. ABM, Cold Cuts).
This session was about how to truly understand the consumer. It was aptly called “Exercising Your Marketing Gut”.
Indeed, we learned a lot. Marketing is not just about product attributes and price points. It’s about understanding what is going on in the consumers’ lives.
We watched very touching focus group research conducted by Oscar Mayer. In the video, women explained the hardships they were enduring in this bad economy.
Many women talked about working overtime or taking a 2nd job, having to move, and refusing to let it affect the quality of their kids’ lives.
Keep in mind; this is coming from a company that just wants to sell cold cuts! Ok, in fairness, it sells over a billion dollars’ worth of cold cuts.
But, the point remains: marketing is not just about peddling a product.
Mike Hardman
About Me
- Mike Hardman
- Originally from the Washington, DC area I am a proud member of the Consumer Marketing Academy. I have a background in marketing strategy consulting and a Master's in Communications from Syracuse University. I am excited to call B-town my home until May 2011.......